Privacy Policy — Map My Marketing Ltd

1. Who We Are

Map My Marketing Ltd ("we", "us", "our") is a marketing software platform and digital advertising network operator. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website, use our platform, or engage with our services.

Map My Marketing Ltd is a data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For any data protection enquiries, please contact us at Info@urban-feeds.com .

We take your privacy seriously. We will never sell your personal data to third
                parties, and we only use it to provide and improve our services as described in this policy.

2. What Data We Collect

Information you provide to us directly:

Name, business name, email address, and phone number when you contact us or register an account
Billing and payment information when you subscribe to a plan (processed securely via our payment provider)
Content and materials you upload to the platform as part of your advertising campaigns
Communications you send to us via email, contact forms, or other channels

Information we collect automatically:

IP address, browser type, device type, and operating system
Pages visited, time spent on site, and referring URLs via cookies and analytics tools
Platform usage data, including login activity, content uploads, and campaign interactions

Information from venue partners:

Contact and premises details provided as part of the venue onboarding process
Screen location data and operational status for network management purposes

3. How We Use Your Data

We use the personal data we collect for the following purposes:

To create and manage your account and deliver the Services you have subscribed to
To process payments and manage billing for your subscription
To distribute your advertising content across our screen network as instructed
To provide platform access, analytics, and performance reporting
To communicate with you about your account, service updates, or support queries
To send relevant information about new features or services where you have opted in or we have a legitimate interest
To operate, maintain, and improve our platform, software, and network infrastructure
To comply with legal obligations and enforce our Terms and Conditions
To detect and prevent fraud, abuse, or unauthorised access to our platform

4. Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

Contract performance — processing necessary to deliver the Services you have subscribed to
Legitimate interests — improving our platform, communicating relevant updates, and operating our network securely
Legal obligation — complying with applicable laws, regulations, and statutory requirements
Consent — where you have explicitly opted in to receive marketing communications from us

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyse site usage, and support our marketing activities.

Essential cookies — required for the website and platform to function correctly
Analytics cookies — help us understand how visitors use our site (e.g. Google Analytics)
Functional cookies — remember your preferences and settings
Marketing cookies — used to deliver relevant advertising and track campaign performance

You can manage or disable cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of our website or platform. Where required by law, we will request your consent before placing non-essential cookies.

6. Data Sharing & Third Parties

We do not sell your personal data. We may share your data with trusted third parties only where necessary to deliver our Services:

Payment processors — to securely handle subscription billing and transactions
Cloud and hosting providers — to store and operate our platform and data infrastructure
Analytics providers — to help us understand platform and website usage
Email and communication tools — to manage account notifications and customer communications
Legal or regulatory authorities — where required by law or in response to a valid legal request

All third-party providers are required to handle your data securely and in accordance with applicable data protection law. We do not permit them to use your data for their own purposes.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:

Account and subscription data is retained for the duration of your contract and for up to 6 years following termination, in line with our legal and financial obligations
Advertiser content uploaded to the platform will be removed within 90 days of account termination unless otherwise requested
Analytics and usage data may be retained in anonymised or aggregated form for service improvement purposes
Contact enquiry data is retained for up to 2 years unless an ongoing relationship is established

When data is no longer required, we securely delete or anonymise it in accordance with our internal data retention procedures.

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access

Request a copy of the personal data we hold about you.

Right to rectification

Ask us to correct inaccurate or incomplete data.

Right to erasure

Request deletion of your data where there is no lawful basis to retain it.

Right to restriction

Ask us to limit how we process your data in certain circumstances.

Right to portability

Receive your data in a structured, machine-readable format.

Right to object

Object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us at Info@urban-feeds.com . We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration, including:

Encryption of data in transit and at rest
Secure access controls and authentication for platform accounts
Regular security assessments and software updates
Staff training on data protection and information security
Restricted access to personal data on a need-to-know basis

In the event of a data breach that is likely to affect your rights and freedoms, we will notify you and the ICO in accordance with our legal obligations.

10. International Data Transfers

Map My Marketing Ltd operates primarily within the United Kingdom. Where we use third-party service providers who process data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions recognised under UK law.

11. Children's Privacy

Our Services are intended for use by businesses and are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will take prompt steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Where changes are material, we will notify you via email or through the platform. The date at the top of this page indicates when the policy was last updated.

13. Contact Us & Complaints

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: Info@urban-feeds.com
Website: www.urbanfeeds.co.uk

If you are not satisfied with our response, you have the right to raise a complaint with the Information Commissioner's Office (ICO):

Website: www.ico.org.uk
Helpline: 0303 123 1113

Also see our Terms & Conditions for the full legal framework gover